Contact Us

Apple Wants to See If You’ll Pay $59 for a Light Bulb

You’ve proven to Apple you’ll happily overpay for whatever they sell.  So they’re going to keep pushing until you give them a reason to stop.

Here’s the latest.  Apple has teamed with Philips on the, quote, “world’s smartest light bulb,” called Hue.  It goes on sale today, exclusive in Apple stores and it costs $59. For one light bulb. $59.

Now, granted, it’s not a normal light bulb.  The Hue system works with your iPad or iPhone.  You can wirelessly control your light bulbs.  You can make them brighter or dim them.  They change colors for mood lighting like “sunset” or “beach scene.”

And see?  You heard that, and now you kinda want them.  SHEEPLE!

To use the Hue system you have to buy the starter kit, which includes a wireless control center that plugs into your Internet router, plus three bulbs.  That costs $199 and, again, each additional bulb is $59.

Philips says these are special energy-efficient bulbs that last 15 years and consume one-fifth the energy of regular bulbs.  So maybe they’ll pay for themselves?  Yeah, that’s how you can justify them to your wife.

(Mashable)

Here’s a video that shows the Hue system in action:

More From KOOL 98

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://98kool.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on KOOL 98 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on KOOL 98 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!