Good reviews and a phenomenal marketing campaign did their job this weekend. No number of foot-in-mouth moments from Matt Damon could harm the opening weekend of The Martian, which opened in the number one spot at the box office. After a surprisingly robust September, this is another sign that we may very looking at one of the bigger fall movie seasons in quite some time.
After a slow start, September 2015 is shaping up to be a pretty solid month for the box office. After last week’s solid numbers, Maze Runner: The Scorch Trials and Black Mass picked up the baton and ran with it, leading another strong weekend.
After September opened with a whimper, we were prepared for a dull couple of weeks. It looks like we shouldn’t have been so quick to judge. The one-two punch of The Perfect Guy and The Visit have suddenly made the least interesting month of the year interesting, opening big and opening close enough to one another to make for an interesting race. In the slower movie months, weekends like these are rare treats.
Summer is officially over, September is here, and the movies stink. While the big releases and heavy-hitters of the fall movie season make the festival rounds or rev up their marketing campaigns, audiences have to tough it out and wade through a lot of not-so-good movies. Welcome to September. It’s like this every year. Get ready for an excruciating month at the movies and at the box office.
All summer movie seasons end with a whimper and 2015 was no different. The final weekend of August was a pretty sad display across the board, with Straight Outta Compton nabbing the number one spot by default while just about every new release faltered. You know it’s a slow weekend when a movie promoted exclusively to faith-based audiences nabs the number two spot.
We’ve known for a long time that Star Wars: The Force Awakens would screen in IMAX theaters because director J.J. Abrams filmed one key sequence with IMAX cameras. But now, we’ve learned the full extent of Disney and Lucasfilm’s plans for large format presentation and it’s exactly what you’d expect from a studio that has the most popular movie franchise on the planet and the power to do whatever it wants with it. The new Star Wars movie has booked pretty much every IMAX screen in the world for four weeks. Everyone with the desire to see this movie on the biggest movie screens in the world now has plenty of time to do so.
The original The Karate Kid is one of those seemingly untouchable slices of ‘80s nostalgia. Everyone above a certain age has a soft spot for it. It has effortlessly merged with general pop culture, with characters like Mr. Miyagi and lines like “Wax on, wax off” existing outside of the film that created them. It’s a touchstone … but what if it’s a touchstone that we have been misunderstanding for the past 31 years? What if Ralph Macchio’s Daniel isn’t the hero of the film, but actually – dun dun DUN – the real bad guy?
All of Peter Jackson’s Middle-Earth movies have pushed the boundaries of the PG-13 rating, but it looks like the extended edition of The Hobbit: The Battle of the Five Armies may be the Halfling that breaks the Oliphaunt’s back. It seems that the longer version of the trilogy capper, which is returning to theaters this October, has been slapped with an R-rating by the MPAA.
A few weeks ago, tracking for Mission: Impossible – Rogue Nation was supposedly in the toilet. Early reports suggested that Tom Cruise’s fifth outing as super-spy Ethan Hunt was not getting people excited. This would be the end, the experts said, of a franchise that has kept Cruise’s career surging forward for the past two decades. Well, that was apparently a big load of crap because Rogue Nation opened well and opened in the same ballpark as the rest of the franchise. Even with inflation differences, this series keeps on hitting the same box office sweet spot.
The new Black Mass trailer pulls the focus back from Johnny Depp’s performance as the notorious gangster Whitey Bulger, showcasing an ensemble of actors that has to be seen to be believed. And like any movie set in Boston, each and every actor wield their accents like bricks. This isn’t a Boston movie – it’s a Baahstin movie and everyone in the cast is seemingly trying to one-up the others when it comes to dropping their R’s.
At the time of this writing, early estimates for the weekend box office have Ant-Man edging out Pixels for the top spot in this week’s top 10. That could change. With less than $1 million separating the films, Pixels may very well slide into first place tomorrow, winning one very close competition. But even if it does claim ultimate victory, it doesn’t change the fact that Pixels’ opening weekend is a massive disappointment and another nail in the coffin of Adam Sandler’s career.
It would be easy to label the opening weekend for Ant-Man a failure. After all, it’s significantly lower than the openings for recent Marvel Studios movies and it’s a good $130 million less than the three-day opening Avengers: Age of Ultron had a few months ago. But let’s not be so hasty. Its opening numbers may not have blown anyone away, but Ant-Man’s box office arrival is textbook Marvel.
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