Hoover, the Vacuum Company, Is Pulling Its Ads From ABC

Last week, ABC announced that they're killing their soap operas "All My Children" and "One Life to Live". But some people think there's a chance they could be revived, since nothing ever REALLY dies in the soap opera world.

And get this: The crusade to resuscitate the soaps is being led by Hoover, the vacuum company. Not only is this NOT a joke, but Hoover is playing some serious hardball.

Hoover's VP of Marketing Brian Kirkendall is so "disappointed" that ABC has canceled the soaps that Hoover will be yanking their ads from ABC.  The Hoover spots will be pulled ASAP and all of them will be gone by this Friday.

His aggressive response could have something to do with the fact that his wife and mother are "passionate" fans of both shows…as are some of his friends at Hoover.

He's set up an email address to, quote, "help pull together the mass emotional outpouring of support," and he will forward the fan responses to ABC.  And he's also ranting about the canceled soaps on Hoover's Facebook page.

The email is SaveTheSoaps@Hoover.com and the Facebook link is:  Facebook.com/Hoover.

ABC has not responded to this.