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In the ’70s, Kim Basinger Did a Commercial for Beer Shampoo (???)

Kim Basinger appeared in a lot of commercials back in the ’70s, but her BEST work came in a 1978 ad for a “beer-enriched shampoo.” Yes, you heard that right.

It was a product called “Body on Tap,” and according to the ad, it gives your hair “super body, super hold.” And Kim says “[It's] brewed with one-third real beer…but don’t drink it!  Just shampoo!”

Here’s the ad:

There’s a good chance that Kim never used this stuff…but if she DID, maybe that explains why her hair is looking a little gnarly these days. Here are some pictures.  Kim is 59, and aside from her hair, she looks GREAT.

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