Contact Us

LeVar Burton Launched a Kickstarter to Revive “Reading Rainbow”, And It Reached Its $1 Million Goal Within Hours

Yesterday, LeVar Burton launched a Kickstarter campaign to revive “Reading Rainbow”.  Its goal was set at $1 MILLION…and even though it had over a month to get there…but it surpassed that amount with hours.

Last we checked, it had raised over $1.5 million.  (Here’s the campaign page.)

To be clear, the campaign isn’t bringing the show back to television, where it ran from 1983 through 2009. Instead, it’s to create a new version for LeVar’s Reading Rainbow digital app, which is geared toward classrooms and teachers.

As well-meaning as this is, the Kickstarter has received some criticism, because unlike the show, LeVar’s app is NOT free, and requires a monthly subscription.  And there’s also the thought that you’re better off donating to an educational charity than giving to LeVar’s for-profit company.

However, in his passionate video on the campaign homepage, LeVar says he’s trying to bring the show to kids everywhere, to help inspire them to read, and that part of the money raised will help subsidize it, to make it free for “classrooms in need.

Best of Kool 98

Recommended For You

Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://98kool.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Kool 98 VIP Club quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Kool 98 VIP Club contests, events, coupons, presales, and much more delivered to you for FREE.