Lubbock's inaugural Giving Tuesday (#GivingTuesdayLBK) not only reached, but exceeded their goal of $50,000 in 24 hours.

The 41 participating non-profits groups are aiming at reaching $75,000 before midnight.

However, a goal reached doesn't negate the need -- it simply provides for more of it.  Donations will be taken until 11:59 p.m. Tuesday night at givingtuesdaylbk.org.

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