KOOL 98 » Priceline http://98kool.com Lubbock's Greatest Hits of All Time! Fri, 17 May 2013 19:36:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 William Shatner Has Been Killed Off as the Priceline Negotiator [VIDEO] http://98kool.com/william-shatner-has-been-killed-off-as-the-priceline-negotiator-video/ http://98kool.com/william-shatner-has-been-killed-off-as-the-priceline-negotiator-video/#comments Fri, 20 Jan 2012 16:02:00 +0000 Landon King http://98kool.com/?p=26788 Characters are killed off on TV shows and in movie franchises all the time. But have you ever heard of it happening in a commercial? You have now.

Priceline.com has killed off William Shatner's character, the Priceline Negotiator, as part of a new re-branding strategy. But at least he goes out in a blaze of glory. Or, if you want to get technical, an exploding bus.

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