Contact Us

The CEO of Levi’s Says You Should Never Wash Your Jeans

katie lady / Flickr

How often do you wash your jeans? After you wear them once? Or, like most people, after you wear them so much that they’re saggy and kinda smell and weigh three pounds more from dirt?  Apparently, even THAT’S too soon.

Chip Bergh is the CEO of Levi’s, and he says the right time to wash your jeans is…NEVER.

He says that’s the best way to break them in…jeans get better and better the less you wash them.  Plus it helps the environment, because it saves water and energy if you avoid washing the

He says, quote, “I know that sounds totally disgusting, I know it does.  But believe me, it can be done.  You can spot clean it, [then] air dry it, and it’s fine.  I have yet to get a skin disease or anything else.”

(Jezebel)

More From KOOL 98

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://98kool.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on KOOL 98 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Register on KOOL 98 quickly by logging in with your Facebook account. It's just as secure, and no password to remember!